CoreOps Digital Information

CoreOps Digital LLC provides marketing operations strategy and integration for companies who need click-to-close lead visibility for their demand generation campaigns. We specialize in marketing automation, closed-loop lead management, sales alignment, and account-based marketing. We offer consultancy and contracting services for: • Marketing automation strategy (Marketo, Pardot, and Hubspot) • Demand generation strategy and acquisition tracking • Nurture programs • Custom lead scoring • Closed-loop lead management • Marketing and sales alignment • Salesforce.com administration and data sync architecture • Account-based Marketing readiness • Analytics and ROI analysis We see a very common scenario. Many organizations presumably do a good job marketing their services according to their limited KPIs with respectable website traffic and lead volume. The sales team, however, feel the leads generated lack quality. Having exhausted their own resources, they feel there is a need for marketing to produce higher quality leads. The trouble is marketing has difficulty optimizing their campaigns since they lack visibility into lead outcomes, including pipeline and revenue. Even with a mature CRM and marketing automation platform, there is a disconnect between these systems and how leads are managed. Marketing and Sales, therefore, tend to manage leads in silos rather than across one cohesive buyer experience. CoreOps Digital helps businesses solve this problem. We bridge the gap between marketing and sales, bringing teams, processes, and technology together as one ecosystem that seamlessly manages the entire buyer’s journey from click to close with visibility into meaningful outcomes.