CORE40 is a global performance-driven fitness brand redefining what transformation really means. We believe results don’t come from workouts alone — they come from how people experience effort, intensity, and completion. Built on applied psychology, nervous system awareness, and intentional class design, CORE40 goes beyond traditional boutique fitness. Every class is engineered to build: Physical strength Mental resilience Confidence through challenge Identity-level change Founded by Dean Grafos, creator of the Beyond Lagree methodology, CORE40 blends movement science with Peak-End Theory, Focus20, and leadership-based coaching to create experiences clients don’t just survive — they remember, trust, and return to. With studios and coaches across multiple countries, CORE40 trains both clients and instructors to lead with presence, precision, and purpose. This is fitness for people who expect more — from their training, their mindset, and themselves.
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The CORE40 Studios annual revenue was $1 million in 2026.
Dean Grafos is the Co-Founder of CORE40 Studios.
14 people are employed at CORE40 Studios.
CORE40 Studios is based in San Francisco, California.
The NAICS codes for CORE40 Studios are [7139, 713, 71].
The SIC codes for CORE40 Studios are [799, 79].