Core Strength Marketing Information

Core Strength Marketing is a full service marketing and management consulting firm focusing on strategic positioning and brand strategy. We believe that marketing strategy stems from business strategy and that when planned well, all dots connect seamlessly. Our counsel to clients is to hold off on the execution of marketing campaigns until you and we have defined exactly what makes you different and what competitive advantages you offer your customer. Once we have defined your positioning and brand strategy, you will be able to communicate internally and market externally from that platform consistently and with a focused sense of purpose. Core Strength Marketing has developed strategic alliances with a portfolio of talented communications specialists. The specific resources and team are assembled to meet the particular needs of the client. This enables Core Strength to keep overhead low and offer the best value. At Core Strength Marketing (CSM) we believe that defining your strategic position and your brand are among the most critical decisions your company will make. They are the first areas we address with our clients. We view your brand as both a potent competitive weapon and an internally unifying concept that ties together your company culture, operations and organizational structure with your entire spectrum of marketing communications. "A brand is Not the Face of a Company. It is the Company's Spine."