Coolnomics® Intelligence Lab Information

Coolnomics® is a business school for cool people. We teach MBA-level commercial strategy and creative direction in the one place. The coolest version of an idea is also the most commercially valuable one. We studied the thinking of the world's leading economists and philosophers including Adam Smith, John Maynard Keynes, Georg Wilhelm Friedrich Hegel and Pierre Bourdieu. We also analysed 250 ideas across human history that turned culture into capital. Five principles explain why they worked: Relevance, Emotion, Trust, Money and Ethics. Every idea at the school is read against them. FOR FOUNDERS Founders with an idea or already running a business. We don't ask for your CV. We ask where your idea is up to. No strategy goes in a drawer. In every program, you start making changes to your business in week one. Strategy Session One hour with Coolnomics Founder, Robyn Wilson. You bring the problem. You leave with a direction. Fellows Program Eight weeks. You write the commercial strategy for your idea, in a room of people doing the same. Cohort 1 starts January 2027. Business Accelerator Eight weeks. You write the commercial strategy for your idea, one on one with Robyn. Bespoke Strategy Robyn writes your commercial strategy. You run your business. FOR YOUR ORGANISATION Teach your team to make their ideas more compelling and to think through a commercial lens, whether they're developing a marketing program, a new product or a technology innovation. Business Briefing Two hours. Your team. The Coolnomics practice, taught in the language of the work you actually do. In person or online. Keynotes, lectures and in-conversation talks on the commercial intelligence of cool. THE FOUNDER Robyn Wilson is a commercial strategist and creative director, turned economic theorist. Twenty-five years in the room with the Queen Victoria Building, Disney, Google, Tourism Australia, NSW Health, Optus, Machine Hall and more. Start at coolnomics.com