Cool Material Competitors

Founded in Hong Kong in 2005, Hypebeast is a global leading platform for contemporary culture and lifestyle and a premier destination for editorially-driven news and commerce. For more than 15 years, we have been on a mission to share the most authentic aspect of culture around the globe. Our business is comprised of three major divisions – Hypemedia, an umbrella of online editorial and social media platforms; Hypemaker, an in-house creative production agency; and HBX, an e-commerce platform and omnichannel shopping destination.

Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over 13 million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. MANSCAPED’s collection is available internationally in 39 countries at MANSCAPED.com, Amazon in more than 100 countries worldwide and in major retailers including Walmart, Target®, Best Buy, Macy’s, Walgreens, Men’s Wearhouse, Jos. A. Bank, Military Exchanges, Tesco, Boots, Hairhouse, Woolworths and many more internationally.

InsideHook is the leading digital lifestyle platform for those who wish to maintain a meaningful, ongoing connection to the worlds of culture, wellness, and leisure. From style to travel to dining, vehicles to watches to fitness, our editors are passionate about bringing our audience the latest and greatest. It’s a job we take seriously, and one we’ve been at for almost a decade. InsideHook is an innovator in branded entertainment, providing native solutions, custom content and video, event activation, and other innovative programs for premium and luxury brands. In partnership with InsideHook, HoopsHQ launched in Fall 2024 as a paywalled media platform offering exclusive, in-depth coverage of men’s and women’s college basketball. Together, we are committed to reaching our audiences through innovative strategies across email, web, and social channels.