Convertro Information

Convertro offers marketing attribution solutions for all marketers. Marketing Mix Modeling (MMM) and Multitouch Attribution (MTA) have been useful solutions for many years. But with the plethora of touchpoints along a customer's journey, a unified, holistic view that takes both marketing and non-marketing factors into account is necessary. While MMM explain the 40,000-foot story, and MTA explains the 4-foot high story, getting them to co-exist is nearly impossible. Our Unified Marketing Activation Platform (UMAP) is a single model framework that provides fast, accurate, strategic and tactical marketing insights and recommendations. Do you need MTA or Unified? We have a solution for you either way. DO YOU NEED UNIFIED? + You currently use both MMM and MTA and find large discrepancies + You invest heavily in digital and offline marketing + Your marketing organization wants to be more data-driven + Your revenue comes through online and offline points-of purchase + Your business is affected by economic, seasonal, competitive, and weather factors Find out more here: http://www.convertro.com/unified-attribution-model DO YOU NEED MTA? + You currently use last-click and aren’t seeing revenue growth via advertising + You primarily advertise direct to consumer or business via user-level methods like search, display, email, social, direct mail or catalog + You want to tie advertising effectiveness back to your CRM. + You want to better understand your consumers’ journey to purchase + You are under pressure to maximize the effectiveness of every marketing dollar + Your business sells through multiple channels: brick & mortar, online, and via mobile applications Find out more here: http://www.convertro.com/multi-touch-attribution/ Contact us: info@convertro.com 1-800-797-0176