Converge Communications Information

Mainline advertising…..below-the-line advertising….outdoor advertising….out-of-home advertising….digital marketing….interactive media…. ALL these have become buzz words for a client in today’s context. Correspondingly, the axiomatic truth for all communication programs has never been so starkly defined as it is now – stretch the promotional rupee…. optimize the advertising spends….generate a call to action…ensure entry into the customer’s immediate consideration set….and ensure a ROI based delivery mechanism/metrics for all campaigns….. AGAIN, every one of these has to deliver effectively on one critical aspect – with limited budgets or shall we say pre-identified money spends; the objective of any campaign is to ensure that its share of mind (SOM) is always higher than share of voice (SOV). We too have taken root firmly wedded to this doctrine – that as a team, we shall always strive to ensure that for every client, the targeting, the messaging, the media mix, the campaign management, the analytics and reporting, all combined together will help optimize their campaign rupee to the fullest.