Continuum Crew - Engaging Consumers > 40 Information

FOCUS. Continuum Crew is the nation’s only advertising, marketing and interactive communications firm focused on consumers 40+ offering an entire range of services designed to engage and move older consumers to action. HISTORY. From research, strategic development and branding to campaigns in both traditional and online media to helping companies navigate and leverage the web and social media, Continuum Crew brings a twenty-year history of research and expertise to the complicated mature consumer segment. EXPERTS. The Crew is made up of thought leaders, researchers, strategists, industry experts and gerontologists, with long histories at Age Wave, JWT Mature Market Group, and JWT BOOM; and creatives and producers from Leo Burnett, Goodby Silverstein, Grey and Organic. These professionals are responsible for work that works, that creates traffic and drives sales. The awards – which include Addys and Tellys – are just the frosting on the cake.