Continue ® Information

Continue gives brands a peer-to-peer resale marketplace of their own, keeping customer and data under their ownership. Most brands already have customers reselling their products on third-party platforms. Right now, most brands aren't capturing any of the data or the revenue that comes with it. We've built in social features so buying and selling feels like an interaction. That's what drives stronger performance across our clients' marketplaces: more sales, more traffic and more time on site, all of which translates into commercial impact for the brand. The platform addresses three challenges for brands: Acquisition: creates an entry point for aspirational shoppers who would usually not convert Retention: keeps customers coming back to the site between purchases rather than going elsewhere Excess stock: turns dead stock and returns into revenue without off-price retailers Brands running resale through Continue typically see up to a 5% uplift in annual revenue, with customers who engage with resale spending around 39% more on new products than those who don’t. Get in touch if you want to talk through what a branded resale channel could look like for your business.