HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
HubSpot was named Glassdoor’s #4 Best Place to Work in 2021, and our award-winning culture has been recognized by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. We build connections, careers, and employee growth by creating a workplace that values flexibility, autonomy, and transparency. You can learn more about our commitment to creating an inclusive and diverse workplace in the HubSpot Culture Code.
HubSpot is a hybrid company with employees working fully remotely, from an office, or a mix of the two. We are headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Paris, France; Bogotá, Colombia; Ghent, Belgium; San Francisco, CA; Portsmouth, NH; London, UK; Toronto, Canada.
To learn more about HubSpot, visit www.hubspot.com
and to join our team, visit www.hubspot.com/careers
A great brand means nothing if it doesn’t connect with its audiences.
Around the world, companies are falling short of their full brand expression, failing to capitalize on how they show up and interact with their audiences. And failing to break through the noise of their crowded marketplaces.
Don’t blame them for a lack of vision. Blame it on the technology. The disjointed stacks of tools that don’t play well with each other. The inefficient workflows that waste time and frustrate everyone. The missing or mediocre data that might describe who a customer is, but give no clue to what they actually want.
The old systems might’ve worked at one time. But times have changed, and a new era of digital experiences has arrived. Data-driven. AI-informed. Faster. More efficient.
And we’re the ones driving it.
At Contentstack, we aren’t just turning the page on digital experiences. We’ve rewritten the entire playbook from the ground up. And it all begins with the understanding that, to create something really special, we must first unlock data and content from the siloes they’ve been operating within.
That means getting to know customers as people with unique wants and needs. And based on that understanding, deploying content that serves their interests.
Put personalization front and center. Create memorable moments that matter to your audiences. Flex your brand in new and exciting ways. Do better, more creative work, using the tools of your choice and pave the way for bold new ideas.
Find your voice. Cut through the noise. And express your brand to the fullest.
Welcome to the Content Marketing Institute (CMI), an Informa company. Our goal is simple: we want to help you with the how-to of content marketing. We have resources to help you navigate how to get started or improve your content marketing efforts, including blog posts, original research and stats, case studies and much more. While you can’t overstate the importance of learning, many marketers simply need help. If you are wondering where to get started or if you have a specific task in mind, we can help.
People ask us all the time how CMI came to be. It’s simple, really. Despite the abundance of good blogs, books and other resources on content marketing, we’ve found that people have a lot of questions about content marketing.
Here are just a few of the questions we hear all the time:
How do I develop a strategy?
How do I create content that my audience will find valuable?
How can I measure what’s working (and what’s not) to make changes?
Here’s the thing: While many people know how to do some of this well, very few people have the knowledge—or time—to be a master of everything.
We launched the Content Marketing Institute in May 2010 as a meeting ground for the brightest minds to give you real-world how-to advice about content marketing in any venue: online, mobile, in-person and in print. No fluff, just practical insights.
Marketers thanked us for the feedback, but some wanted more help. That’s when we started working with clients to help them with their content marketing strategy.
Like what you find here? Subscribe to our email to get the latest in content marketing delivered to your inbox: http://cmi.media/getemail