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A premium domain name like CONTACT.COM can help your business achieve instant brand recognition, significantly lower marketing expenses, maximise brand recall, and accelerate value creation We understood that many people thought our site was already Punchbowl.com even though at the time it was MyPunchbowl.com. The problem with not having the .com of your name is that it signals weakness. Standing out just gets harder when people confuse you with other companies. We needed a name that would be understood and easy to remember. It was very important for us to have a simple brand that has the ability to be recognized and understood globally. (Our) original domain name is not easy to understand for players from countries other than China. Therefore, we found it necessary to adjust it. Weve grown over the years and were now much more than a taxi app. This new brand is an important evolution that represents our goal to outserve our customers. We saw our customers confusing us with some of the other companies in the industry, and wanted to remedy that issue. Our service is so different and unique in comparison with the competition that these confusions might cost us a lot of opportunities. (The entire team's) main concern is the length of TuftandNeedle.com along with its difficulty to type. At thirteen characters and consisting of three words, their concerns were well founded. DoorBot was an awesome name but not a name that you can build a long lasting meaningful business around. While Flipdish(.com) was taken, both Flipdish(.ie) and Flipdish(.co.uk) were available. We ran with these for a while but as soon as we started thinking internationally, we had a problem. While they would often find their way to .net, it was a poor experience and lowered the value of the company in the eyes of our biggest prospects. Hi, my name is Tatiana. With over 15 years of experience working with businesses on their brand and web presence, I know first hand the importance of a good name and the instant value it can bring to the right ...