CONSUMERTEC Information

CONSUMERTEC is a pioneer in the R&D of analytical technologies, specialising in evaluating the performance of consumer packaged goods (CPG/FMCG) brands and products by replicating the complex realities of actual consumer use. Backed by international accreditation, our unique technological tools transform complex data into actionable consumer insights. These innovative solutions empower clients to achieve sustainability goals, optimise product margins, and drive brand growth through robust claim discovery and substantiation, all while remaining agile, dynamic, cost-effective, and delivered on tight timelines. Services: 1. Consumer-centred brand's/product's comparative testing, to understand and quantify benefits and non-benefits perception. 2. Consumer-relevant test fabrics and materials for laundry experimentation, mainly dingy monitors. 3. Digital tools on the web to understand, represent, predict and communicate the consumers' perception of benefits and satisfaction in real market scenarios.