Consilior Information

Consilior provides impartial management and marketing advisory services. MARKETING •Devise overall recommended marketing approach to market •Supervise advertising, media, PR and online agency selection through the “pitch” (similar to tender) process •Develop briefs for research agencies as well as communication services providers •Supervise outsourced vendors such as audiovisual production, print production, outdoor branding, etc. •Negotiate with 3rd party vendors such as direct marketing/CRM data providers, television stations, etc. OPERATIONAL •Structure customer care, marketing and sales divisions •Create job descriptions for each commercial position (marketing, sales) •Interview and evaluate marketing and sales staff candidates on your behalf •Devise commission structures with your finance team, based on revenue forecasts •Develop operating procedures compliant with audit requirements •Create budget templates for annual marketing allocations