ConnectADtv Information

ConnectADtv specializes in Connected TV (CTV) | Over The Top (OTT) advertising. We help advertisers strategically plan, place, optimize, measure and maximize the CTV | OTT opportunity. CTV | OTT is TV only better, it combines the impact of TV with the precision and measurement of digital. ConnectADtv simplifies CTV | OTT for clients. We work with top-tier providers, networks, and skinny bundles like Sling, Direct TV Now. Targeted advertising runs in all genres: News, Sports, lifestyle, entertainment… Inventory is curated, brand-safe, and fraud-free. Advertising runs through devices like Roku, Amazon Fire, AppleTV, smart TV’s, and commercials are non-skippable. Unlike most companies in the CTV | OTT space, ConnectADtv is 100% transparent. Our clients see everything we see, all channels, all CPM’s, and our exact fee. Clients receive robust reporting that provides granular detail on day, time, device type, A/B creative, VCR, CTR, VTR, and more. We review this information with clients to continually make campaign improvements. CTV | OTT shifts power from media companies to marketers. Advertisers no longer need to buy shows and networks; hoping prospects are in the audience. CTV | OTT offers advertisers the ability to build precise audiences made up of best their prospects. We are in a demos + world, today's best marketers are using data and technology to improve the impact, relevance, and engagement of their advertising. The end goal, reach consumers whos online and offline behavior, lifestyle, income, location… qualify them as in market intenders. We start by understanding our client needs, collaborate on a plan and an audience profile. Premium inventory is a basic must, in order to deliver extraordinary results, the campaign structure must be built and implemented by an expert. We are on the Forefront of CTV | OTT. Our goal is to be the best at what we do, so our clients can be the best at what they do.