Conexum Information

Conexum (formerly Alliance Data Direct) is an Australian owned data-driven marketing services provider, and a leader in creating connections between people and brands. We help clients to find, acquire and retain customers for many of the leading brands across Australasia. Conexum entered the direct marketing industry in 2008 with a groundbreaking concept that has transformed the way in which marketers can target their customers and prospects. High volume transactional data from over 3 million consumers integrated with key demographic and lifestyle data has introduced fresh new insights and possibilities when it comes to choosing, who to target, when and with what message. Our work with suppression files has further enhanced the integrity and reputation of our data products and services. In 2012, we launched The Australian Bereavement Register (TABR), the Gone-away Left Address (GLA) and the New Address Enhancement (NAE) file. All of these initiatives have been welcomed by marketers and consumers alike. What does the future hold? Even smarter data management tools and more informed decision-making for our clients. We continue to invest to meet the needs of a data-driven world.