Concured Competitors

Semrush, An Adobe Company, is the leading digital brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.

Ahrefs is the marketing platform built to keep your brand discoverable across search, AI, and the web. We support modern discovery end to end – from SEO to AEO – showing you how people search, what AI surfaces, and where your brand actually appears, so you can act on real demand, not assumptions. With Brand Radar, Ahrefs powers one of the largest AI visibility databases available today. The scale: • 239M+ total monthly prompts indexed • 162M+ AI Overviews prompts • 29M AI Mode prompts • 13M+ ChatGPT prompts • 13M+ Copilot prompts • Coverage across ChatGPT, Copilot, Gemini – plus Reddit, TikTok, and YouTube For over 15 years, we’ve been building one of the largest marketing data platforms in the world and turning that data into tools marketers rely on every day. With Ahrefs, you can research demand, analyze competitors, find content opportunities, track backlinks, monitor performance, and measure visibility across search and AI – all in one place. Ahrefs is trusted by teams worldwide, from fast-moving startups to 44% of the Fortune 500.

Welcome to the Content Marketing Institute (CMI), an Informa company. Our goal is simple: we want to help you with the how-to of content marketing. We have resources to help you navigate how to get started or improve your content marketing efforts, including blog posts, original research and stats, case studies and much more. While you can’t overstate the importance of learning, many marketers simply need help. If you are wondering where to get started or if you have a specific task in mind, we can help. People ask us all the time how CMI came to be. It’s simple, really. Despite the abundance of good blogs, books and other resources on content marketing, we’ve found that people have a lot of questions about content marketing. Here are just a few of the questions we hear all the time: How do I develop a strategy? How do I create content that my audience will find valuable? How can I measure what’s working (and what’s not) to make changes? Here’s the thing: While many people know how to do some of this well, very few people have the knowledge—or time—to be a master of everything. We launched the Content Marketing Institute in May 2010 as a meeting ground for the brightest minds to give you real-world how-to advice about content marketing in any venue: online, mobile, in-person and in print. No fluff, just practical insights. Marketers thanked us for the feedback, but some wanted more help. That’s when we started working with clients to help them with their content marketing strategy. Like what you find here? Subscribe to our email to get the latest in content marketing delivered to your inbox: http://cmi.media/getemail