Concept2, Inc. Competitors

For over five decades, Life Fitness / Hammer Strength has crafted state-of-the art cardio and strength equipment that moves in sync with the human body, helping athletes and exercisers globally, become faster, stronger, and healthier. We created fitness. Now we’re making it better. In 1968 Dr. Keene Dimick invented the first piece of electronic fitness equipment – the exercise bike. His creative spirit is in our DNA and continues to inspire us every day. Today, the way people live, work and play is ever-changing. A phenomenon that is putting new challenges on our collective wellbeing. As creators in fitness, we notice and act on this by innovating, engineering and manufacturing the best workout experiences that move every partner, customer, athlete and exerciser, forward together. We believe that everybody gains from working out. That is why, at Life Fitness/Hammer Strength, we partner with our customers to create intuitive, high-performance, cardio and strength solutions, that move with the body’s natural biomechanics to make every goal feel possible. Driven by the standards demanded by elite athletes, we share a passion to engineer our products to be accessible to all – young and old, athlete and improver, well and in-recovery. As experts in fitness equipment innovation, we set the bar for our industry. By never compromising on performance, quality, or reliability, we continue to raise that bar. Our purpose is to empower the world to work out, creating healthier lives together.

New to the market, fast-growing, incredibly innovative, and already recognized as one of the Boston Globe’s Top Places to Work, Hydrow is the Live Outdoor Reality (LOR)™ rowing machine that delivers on-water experiences at home with workouts led by world-class athletes. Engaging twice as many muscles as cycling (86%, in fact), Hydrow’s interactive technology delivers challenging virtual workouts, including On the Mat offerings like Yoga (Strength, Mobility) and Pilates from gorgeous locations around the world. Hydrow connects members with an entire community of fellow rowers who experience the rivers and waterways of the world together in synchrony. You, too, can be part of that community. At Hydrow, you’ll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today. Sound exciting? That’s because it is!

WaterRower Inc. designs and manufactures superb indoor rowing simulators for both private and commercial use. The WaterRower Inc. was originally designed in 1988 by John Duke, the inventor of WaterRower's unique WaterFlywheel. The original offices and workshops were and continue to be based in based in Rhode Island, in the small coastal town of Warren. WaterRower (UK) Ltd was formed in 1991 to market and distribute the WaterRower throughout Europe under license to WaterRower Inc. Initially the company had offices in Fulham in London. A 1993 agreement provided WaterRower (UK) Ltd with the additional right to manufacture the WaterRower, under license, for Europe. Workshops were established in the idyllic stately home of the Earl and Countess of Sandwich, Mapperton Manor. In 1995, the company consolidated its offices and workshop under one roof, in Ravenscourt Park in West London, which remain to be the European Headquarters to this day. We at WaterRower have a simple quest, to allow others to experience the physical benefits and physiological pleasure which is the pastime of rowing. Rowing has long been recognized as the perfect aerobic sport. It has historically been pastime of only the privileged few. We at WaterRower hope to take the body and spirit enhancing benefits of rowing to all. - Exceeding our customer expectations - Striving to deliver our customers rowing machines of exemplary design, quality and service.