Concept Company Information

Concept Company is a full-service marketing communications firm that offers insightful strategies and creative implementation. We specialize in sales and revenue growth. We work with executives of national and international companies and help them identify both the barriers and pathways to sustainable sales and top-line growth. Over the years, we’ve developed VOSTI™, a proven process that helps companies mitigate the risk that many face when marketing and sales aren’t properly aligned with specified business outcomes. VOSTI is based on the idea that a company’s vision and the outcomes that result once the vision is achieved must drive all marketing strategy, tactics, and implementation. At the point where a solution can be broken down into its tactical elements, we like to employ a performance accountability plan to monitor progress and make any necessary adjustments. We’ve found this to be a very important component because no matter how brilliant a plan may be, without performance accountability there is a high probability it will fall short of its potential. So how does this play out in a real company? Frequently, marketing is responsible for creating a positive selling environment and sometimes for generating product demand. Marketing can rarely, if ever, affect enterprise-wide performance. “Accountability to plan” engages all who have impact on the desired business outcomes. With such accountability, everyone can understand how their contributions move the company toward the desired business outcomes that serve as the underpinnings of the corporate vision.