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The Baker Street Irregulars was founded in 1934, a time when Sherlock Holmes was in the air. The final stories had been published in 1927, and when Sir Arthur Conan Doyle died in 1930, the Doubleday, Doran company brought out The Complete Sherlock Holmes, with a glowing foreword by the writer and critic Christopher Morley. The great American actor William Gillette was making his several years' Farewell Tour in his 1899 play Sherlock Holmes. Sherlock Holmes was on the movie screen, and on radio. And people began writing books about the Sherlock Holmes stories, in particular the Chicago newspaperman Vincent Starrett, whose 1933 book The Private Life of Sherlock Holmes gave the great detective his first biography. All this inspired Christopher Morley, a Sherlockian since childhood, to turn a coterie of himself and his friends in a New York speakeasy into the Baker Street Irregulars. He presided over a birthday party for Sherlock Holmes on January 6, 1934, and his report appeared in his column in the Saturday Review of Literature, soon followed by Elmer Davis's Constitution and Buy-Laws (sic) for the BSI and a membership examination in the form of a Sherlock Holmes Crossword puzzle by Morley's brother Frank. A "first formal meeting" was held in June, and the BSI's first annual dinner took place in December. Christopher Morley's idea of Baker Street Irregularity was casual and resistant to scheduling; but in 1938, the BSI attracted the attention of a gregarious vice president of General Motors named Edgar W. Smith. Smith brought a strong sense of organization to the BSI, and soon became its Buttons-cum-Commissionaire to Morley's Gasogene, or president, calling in 1940 another BSI annual dinner in which has been ever since an unbroken series on the Friday closest to January 6th. BSI "writings about the Writings" were collected in 221B: Studies in Sherlock Holmes edited by Starrett in 1940 and Profile by Gaslight edited by Edgar W. Smith in 1944, and the response to them sparked the founding of The Baker Street ...

The Sherlock Holmes Memorabilia Company was successfully launched in 1991 as the only retailer in the world exclusively dedicated to the sale of Sherlockian memorabilia, acquiring its UK registered trademark in 1997. Since its inception The Sherlock Holmes Memorabilia Company has traded internationally across all continents and remains the only recognised Sherlock Holmes brand in the world. With a portfolio of over 100 unqiue products, orginal images (archive library), Granada TV (Jeremy Brett) film set & props, website/domain names and internationally registered trademarks. When Arthur Conan Doyle first introduced Sherlock Holmes to the reading public in 1887, nothing could have prepared him for the fact he had created a character who was destined to become the most famous detective in the world. The Sherlock Holmes company manages the primary Sherlock Holmes Brand.