Parachute makes premium quality home essentials to enhance your life. We believe that high quality, smart design and personal comfort shouldn’t cost a fortune – and that above all – you should start and end your day feeling your very best.
We’ve been making impeccably stylish, beautifully designed products, principally in white, for over 25 years. Think style not fashion, quality not quantity and an attention to detail that extends through everything we do – from the hand-stitching on a luxurious high thread-count pillowcase to our second-to-none customer service.
We believe it’s the little things that matter. Precious moments of uncomplicated happiness are our constant inspiration and it is with those in mind that we design and create edited collections made to last and become an intimate part of our lives.
We spend time developing our product ranges and put the same care and attention to detail into selecting the best people to join our growing and innovative business. From retail stores and ecommerce to Buying & Merchandising, quality experts, our support services, qualified accountants and visual/creative experts - The White Company inspires passion from all its people, and a genuine commitment to each other.
COMPANY INFO
A native New Yorker who spent her career at the forefront of fashion, Vera Wang began a sweeping makeover of the bridal industry in 1990 with the opening of her flagship salon at the Carlyle Hotel in New York City. Today, the salon continues to showcase collections known for sophisticated drama, feminine detailing and a modern approach to bridal design.
In 2000, Vera Wang's enthusiasm for couture fashion resulted in the launch of her highly acclaimed ready-to-wear collection. The Council of Fashion Designers of America honored Vera Wang by naming her "Womenswear Designer of the Year" in 2005. Known for her nonchalant approach to style and luxury, Vera Wang's ready-to-wear collections resonate with her signature layering, intricate draping and exquisite attention to detail
The Vera Wang brand reflects her vision to create a lifestyle that goes beyond core bridal and ready-to-wear, and into publishing, fragrance, beauty, accessories and home. These collections are positioned at the highest end of the luxury market. Driven by artistic, modern and luxurious design and style, couture-like quality and a high level of customer service, Vera Wang's collections hold impeccable customer appeal.
Vera Wang collaborates with leading global partners, directly employs more than 200 people and manufactures the majority of its bridal collection in company-owned workrooms in the United States.
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