COMPETITIVE CRACKER Competitors

The first ingredient listed on a pack of our iconic Goldfish® crackers is ‘smiles’. This is one ingredient you will see plenty of across our company, simply because we make brands people love. For more than 75 years we’ve brought wholesome happiness to families with Goldfish crackers and Milano® Chessmen® and Sausalito® cookies, fresh breads, cakes and frozen puff pastry. We are a team driven by the legacy of our founder, Margaret Rudkin. She was a passionate entrepreneur who started the business from her kitchen in 1937, baking whole grain bread for her poorly son. Her challenge was always ‘What’s Next?’ which is why innovation, creativity and diversity of thought continue to be critical to our success today. Our ambition is for consumers to enjoy Pepperidge Farm products every day. To help us meet this challenge we want to hear from talented people who enjoy being able to make a difference. Follow us for latest information about career opportunities, company updates and product news.

Founded in 2012, Simple Mills is a leading provider of better-for-you crackers, cookies, snack bars, and baking mixes made with simple and nutritious high-quality ingredients that deliver extraordinary taste. Simple Mills has disrupted center-aisle grocery categories to become the #1 natural cracker, cookie, and baking mix brand and one of the top 5 snack bars in the natural channel with distribution in over 30,000 stores nationwide. Its mission is to revolutionize the way food is made to nourish people and planet. For more information, visit www.simplemills.com.

Annie’s is a rapidly growing natural and organic food company with a widely recognized brand, offering consumers great-tasting products in large packaged food categories. We sell premium products made from high-quality ingredients at affordable prices. Our products appeal to health-conscious consumers who seek to avoid the artificial flavors, synthetic colors and preservatives used in many conventional packaged foods. According to a leading industry source, we have the #1 natural and organic market position in four product lines: macaroni and cheese, snack crackers, fruit snacks and graham crackers. Our loyal and growing consumer following has enabled us to migrate from our natural and organic roots to a brand sold across the mainstream grocery, mass merchandiser and natural retailer channels. Today, we offer over 145 products and are present in over 35,000 retail locations in the United States and Canada. We are committed to operating in a socially responsible and environmentally sustainable manner, with an open and honest corporate culture. Our mission is to cultivate a healthier, happier world by spreading goodness through nourishing foods, honest words and conduct that is considerate and forever kind to the planet. Our corporate culture embodies these values and, as a result, we enjoy a highly motivated and skilled work force that is committed to our business and our mission. Our colorful, informative and whimsical packaging featuring our iconic mascot, Bernie, the “Rabbit of Approval,” conveys these values. We believe our consumers connect with us because they love our products and relate to our values, resulting in loyal and trusting relationships. For more information, visit www.Annies.com. You can also follow us on Facebook (www.Facebook.com/annieshomegrown), Instagram (@annieshomegrown), and Twitter (@annieshomegrown).