Commonality Pty Ltd Information

Mission Statement Commonality’s goal is to answer the holy trinity of comms conundrums: what do I say, who do I say it to and how do I deliver that message most efficiently? Commonality uses cutting edge technology to add value through the appliance of logic at every stage of the advertising and campaign cycle with its Research, Data Management and Trading Desk capabilities. Testing messaging & creative executions: qualitative research at quantitative scale. Using the Commonality Data Co-op to manage precise but anonymised audience profiles allowing us to segment those profiles by demographic and behaviour and to enrich them so you understand your audience better. For instance the platform can be used to allow permission-based sharing of data attributes between data partners without sharing personally identifiable or sensitive data. Engage target audiences as cost-efficiently and effectively as possible with advertising and content placement via our Real Time Bidding (RTB) platform (a trading desk that buys media in real time much as stock market trading desks work) and cutting edge optimisation techniques. In short, Commonality helps take the guesswork out of your comms.