Better Collective is a digital sports media group operating a House of Brands of digital sports media, sports betting media and esports & gaming communities. We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide.
Incorporated in Denmark in 2004, Better Collective remains under the direct management of its founders, Jesper and Christian. Since our inception, we have undergone substantial growth, driven by successful acquisitions to realize our vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, and dual listed on Nasdaq in Stockholm and Copenhagen, Better Collective operates globally and + 1,500 colleagues.
At its core, Better Collective covers a vast range of sports that spans from the most popular leagues such as the Premier League and NFL to niche competitions. With our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news as well as expert insights and tips into the latest and upcoming sports events.
Our wide range of content engages a sports audience of more than 450 million visits each month across our House of Brands - The digital home of sports fans. These brands include HLTV, FUTBIN, Action Network, Playmaker HQ, Bolavip, and AceOdds - just to name a few.
We have a dream team of highly talented employees with a unique set of digital capabilities and a strong track record in attracting and driving sports fans to our brands. In combination with engaging content offerings, we are able to build and grow a strong and loyal audience across our brands.
When Unibet began in 1997, we started with a single ambition. For one player (founder Anders Ström) to share his sporting expertise to help other players make more informed bets. We believe that this is as important today as it was in the beginning. That’s why Unibet continue to be the experts in understanding what players really need to make bets that enhance their passion for the game.
At Unibet, we put players at the heart of everything we do. It is our purpose to understand what you want before you do, and we don’t waste your time with products, services and promotions that you don’t need. This is because we are players ourselves and it is what we would want from a brand that we trust. We are By Players, For Players.
Unibet is part of Kindred Group, one of the largest online gambling companies in the world, offering a range of sports and betting products across multiple local and global brands. For more information about Kindred and our portfolio of brands, please visit www.kindredgroup.com.
Established more than 20 years ago, we are one of the world’s leading betting and gaming companies, with a rich history in the industry. Headquartered in Gibraltar and listed in London, we have 15 offices worldwide and employ over 11,000 people globally.
Around the world, we own and operate internationally renowned brands, including 888casino, 888sport, 888poker, William Hill and Mr Green. In addition, we operate the SI Sportsbook brand in the US in partnership with Authentic Brands Group.
Our mission is to lead the gambling world in creating the best betting and gaming experiences, bringing unrivalled moments of excitement to people's day-to-day lives. We are continually developing state-of-the-art technology and content-rich products that provide fun, fair, and safe betting and gaming entertainment to customers worldwide.
Internally, we invest a great deal of time, resources, and creative energy to ensure that our employees feel inspired, supported, and motivated to excel. We care for each other; we collaborate and share knowledge. We’re always on the lookout for talented individuals who bring can the right skills and can-do attitude to join the 888 family … Could that be you?
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