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Color is a health service that helps people proactively manage their health. The Color Test is physician ordered and comes with complimentary board-certified genetic counseling for clients and healthcare providers. The Color Test analyzes 30 genes closely associated with some of the most common hereditary cancers breast, colorectal, melanoma, ovarian, pancreatic, prostate, stomach, and uterine cancers.

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The Color annual revenue was $136.5 million in 2026.

Wendy McKennon is the Chief Product Innovation Officer of Color.

22 people are employed at Color.

Color is based in Burlingame, California.

The NAICS codes for Color are [621, 5171, 517110, 517, 51, 51711, 62].

The SIC codes for Color are [737, 7375, 80, 807, 73, 8071].

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