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“Increasing the effectiveness of adherence interventions may have a far greater impact on the health of the population than any improvement in specific medical treatments.” (WHO, 2003) We are a digital adherence start-up focusing on improving therapy compliance of chronically ill patients by applying behavioral economics principles. We combine human engagement with scalable algorithms and use the most relevant gamification factors: fun, friends and feedback. Patients can earn money by following their therapy plan, answering health quizzes, or updating their vitals. Financial, social, and motivational incentives help kickstart behavior change and form long-lasting habits.

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Anjali Beharelle is the Co-Founder, Board Member, and Chief Science Officer of Collabree Ltd.

1 people are employed at Collabree Ltd.

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