Cohesion. Information

Cohesion is a brand and business consultancy. For more than twenty-five years, we have helped organizations create greater business value and long-term potential through the expanded application of Brand. Our work has been developed through practical application across more than 300 organizations and is built on a simple premise: Brand is capable of contributing far more to the business than most organizations realize. Brand has long been applied through identity, design, websites, positioning, messaging and marketing. These applications remain essential and continue to be an important part of our work. From the beginning, however, Cohesion has applied Brand to help shape the value and long-term potential of organizations themselves. More than twenty-five years of practical application has continued to refine that work through growth, acquisitions, organizational evolution and other significant business initiatives. Today, our work is organized through three complementary areas of engagement: Positioning Defining and directing what an organization, company, product, service, solution, platform or other dedicated asset should mean. Framing Organizing that definition into practical systems the business can use. Stewardship Helping organizations continue realizing value as Brand and the business evolve over time. Cohesion has often been described as an unusual combination of management consulting firm and branding agency.