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Memorable Guest Experiences. Zero Operational Headaches. COCON Group is the silent commercial engine behind Europe’s most prestigious luxury hotel spas. Operating entirely behind the scenes, we partner with world-renowned hospitality brands—including the Montcalm Collection, Hotel Okura, Marriott, and Hilton—to transform complex wellness amenities into thriving, high-yield commercial destinations. As a premier white-label operator, we deploy deep sector expertise across three core pillars: Turnkey Spa Management: End-to-end operational control, bespoke brand creation, and strict P&L accountability. Executive Workforce Staffing: Supplying elite, fully vetted therapists and leadership to eliminate schedule gaps and insulate hotels from complex HR liabilities. Spa RevPAR & Commercial Yield Strategy: Replacing outdated scheduling with data-driven yield optimization to aggressively drive top-line revenue. Currently operating active hubs in London and Amsterdam, with the corporate infrastructure to deploy across all major European hospitality markets. Partner with us at: www.coconcompany.com

COCON Questions

J. Príncipe is the CEO and Co-Founder of COCON.

13 people are employed at COCON.

COCON is based in Amsterdam, North Holland.

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