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We are a national specialty retailer with a market-leading position offering comprehensive product range and unparalleled level of service, at a very special time in many people’s lives, when advice and value are everything. Our vision - to be the most loved baby retailer for every family, everywhere Our core purpose - to support new and expectant parents in the early years of parenthood. Our Values - Being Passionate. Being Considerate. Being Honest. Being Positive. Being Focused. Being Bold. We work hard to create a safe and inclusive work environment, and most importantly, we're all about creating better experiences everyday – for our customers and for each other.

At Toys"R"Us, we believe that toys have the power to change lives. Play enables children to develop their imagination, collaborate, problem solve, explore, create or simply express themselves spontaneously. Our mission at Toys"R"Us is to encourage children to engage with as many forms of play as we possibly can. We relaunched in 2019, as a new company, to bring play back into the lives of children of all ages. Toys “R” Us ANZ Limited owns the Australian e-commerce websites Toys“R”Us, Babies“R”Us, Riot Arts and Crafts, Floaties and Hobby Warehouse, and also has a long-term exclusive licence agreement to run digital and physical retail commerce for Toys”R”Us and Babies”R”Us in the United Kingdom.

Since 1975, Kiddie Country has been a sanctuary for Melbourne's parents and their little ones, the place where the excitement of parenthood is met with understanding, support, and the finest products for your baby. We know that each step of this journey is precious and unique, and our team is here to guide you with empathy and expert knowledge, ensuring your experience is as joyful and stress-free as possible. At Kiddie Country, we're not just a store; we're a family of seasoned experts dedicated to nurturing yours. We've handpicked an array of safe, top-quality products, from the latest strollers to the coziest cots, all to guarantee peace of mind and the well-being of your baby. Here, you'll find a treasure trove of items that adhere to the most stringent safety standards because we understand that nothing is too good for your bundle of joy. We invite you to explore the most comprehensive and carefully curated selection of baby essentials in Melbourne. Choose with confidence, knowing that our team, equipped with an in-depth product understanding, is committed to empowering you with information to make the best choices for your family. Discover the convenience of shopping with us, either from the comfort of your home through our online boutique or by visiti Kiddie Country is one of the most experienced baby stores around. Established in 1975 we have extensive experience in the baby industry. Our comprehensive range has been carefully selected to ensure that it has the latest, safest and highest quality products, all available to you under one roof. Why Kiddie Country? Years of industry research and experience means we stock only the most trusted baby products and brands. If we stock them, it means they have passed or exceeded Australia's high safety standards - one of the highest in the world. Whether it's a pram, cot or baby carrier, we will explain to you how it works and will be available to support you until you feel completely confident and satisfied.