My aim is to produce software applications which even non-technical users can use. Having worked in pre- and post-sales support and spent most of my career developing applications I understand that what is technically possible is not always what is commercially viable or actually required by the customer. While cutting edge is great, it is always wise to listen to your customers to ensure that any application or system produced actually meets their requirements and is not just a developers intepretation of what those requirements should be.
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