Born in the mountains out of love for freeride skiing, our passion for adventure runs deep. We believe that freeride is a mindset, an attitude, a drive to challenge convention, to forge your own path, to explore and discover, and choosing your own line. Based on this, our purpose is simple. As for our products, they all enable the freedom to be adventurous. Whether horizontally or vertically, on skis, by bike, or on foot, they offer the optimal balance of style and performance.
Our Scandinavian heritage is ever-present, and our commitment to doing better things in a better way is our never-ending responsibility. For memories, stories, products, and adventures that will withstand the test of time.
The Hallmarks of PCG are technical expertise, exceptional customer service, professionalism, accessibility, and reliability. Prime Consulting Group, Inc. is a full-service property and casualty insurance services company that brings proven experience and a standard of excellence to each project. With a keen understanding of the industry, the team of professionals at the Prime Consulting Group maintains a pulse on the marketplace and stays abreast of changing regulations that affect the industry.