Cloudveil Information

The players change, but innovative, clean design and an emphasis on outdoor adventure remain the cornerstones of our business. Cloudveil began to take shape during the winter of 1994 around a profound belief that there was room in the mountain apparel market for a focused, performance-oriented product offering that would dare to think “out of the box” when it came to functional design, fabrication, and innovation. Born in the alpine climbing and backcountry skiing playground of Jackson Hole, Cloudveil’s research and development took place right outside the back door, testing proposed designs and materials, constantly refining concepts and discovering innovative new fabrications. Cloudveil introduced eight products at the Fall 1997 Outdoor Retailer show in Salt Lake City, including the now signature Serendipity Jacket, and most are still in the line. Cloudveil’s early discovery and extensive use of Schoeller stretch woven fabrics from Switzerland ushered in a new era in outdoor clothing - the Soft Shell - creating a category for the true mountain athlete, and one that Cloudveil continues to expand and focus upon.