Sisal, the first Italian company granted a state concession for gaming, was founded in 1945 thanks to the vision and intuition of three sport journalists.
Over 75 years, we have fostered a relationship of trust and credibility with stakeholders, promoting gaming design and management with an approach based on expertise, transparency and safety, guaranteeing full compliance with regulation standards.
Our development is structured around three strategic guidelines: Innovation, Internationalisation and Responsibility.
Innovation means developing skills, technologies and processes - all key factors for digital transformation. This focus on innovation has also inspired us to strengthen corporate functions that deal with technological development and online business, with a large-scale program to recruit new talent.
The internationalisation process launched in 2018 has led us to countries with great potential, including Turkey, Morocco, Spain, and continues with the selection new markets where our business can expand.
Sisal has made a real commitment to promoting a sustainable business model: protecting players through a Sustainable Gaming program certified to the highest international standards, valuing our people by supporting their professional development and implementing initiatives to improve the work-life balance, and supporting the community to generate shared value for all.
Responsible gaming is in our DNA and it holds the key to our future.
We are a performance-focused digital agency committed to efficiently and transparently driving real growth for major international businesses in an innovative environment, with a winning combination of positivity, passion and talent. With over 20 years’ experience, our services range from data collection, integration and processing, to the analysis, management and optimisation of all digital planning channels to enhance user experience and maximise conversions.
Over the years, we have put together a solid Martech team to support all business sectors, focused on the research and development of technological solutions to meet both the internal needs of the agency and those of our clients.
Mashfrog Group is a multinational company specializing in services that span the entire value chain of digital business. With over 10 years of market experience and an integrated network operating in 8 countries (Italy, US, UK, Spain, Serbia, Canada, UAE, and Saudi Arabia), it provides a complete ecosystem of solutions for the digital transformation of SMEs, enterprises, and multinational corporations across various industries, as well as public administrations, organizations, and service companies.
Thanks to its team of skilled and certified professionals, the Group delivers system integration services leveraging leading ERP and CRM platforms such as SAP, Salesforce, Infor, and Oracle. It also provides ICT services based on solid expertise in software engineering, Data Science, Front-End and Back-End development, and UX/UI design; digital marketing and communication services for both commercial and corporate clients; in-house video production services for online, broadcast, and advertising communication; and Cybersecurity services for integrated cyber risk management with a Tech&Law approach.
Mashfrog Group has also developed in-house solutions and products in ticketing, fintech, payment, and professional training, leveraging cutting-edge technologies in Machine Learning, Blockchain, Artificial Intelligence, VR/AR, and Cryptocurrency. Mashfrog Group’s key partnerships include SAP Silver Partner, Infor Alliance Partner, Salesforce Platinum Partner, along with numerous certifications and partnerships in the IT sector, such as Nexi, Seeweb, Magento, Sitecore, and BigCommerce.