CLICS Competitors

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

Smartivity STEAM toys make learning fun as the creators of tomorrow create their toys from scratch. Our made-in-India toys help the lil’ ones grasp the fundamentals of science as they build, break, experiment, tinker, and learn through play. Ages 3-14 years and beyond! Smartivity’s DIY toys are thoughtfully crafted to help the builders of tomorrow gain confidence as they build the toys on their own. As they play they experiment with applications of the toy, tinker with designs, and let their imagination take flight through story building. Our toys run on STEAM, powering the engine of the mind. STEAM as in Science, Technology, Engineering, Arts, and Mathematics. When kids have fun they not only learn better but also retain their learning better. Be it pulleys, gravity, or gears, our wide range of unique toys helps children grasp dozens of basic concepts. Learning shouldn’t be a bore or a chore. There’s just so much more. Smartivity’s mission is to make learning fun and holistic. How much fun? A box full of it! Each Smartivity box comes with a richly illustrated instruction manual, a sheet with parts made of re-engineered pinewood. Our 100% eco-friendly signature wooden pieces are for assembling and building the toy. The kit also contains a learner’s sheet to assist your child to play with the toy in the best way possible. It also explains all the STEAM concepts your child will learn while playing. With Smartivity, learning can be child’s play!