Clever Clicks Marketing Information

Helping businesses build, promote and monetize sustainable brands using original online content. Our core specialties consist of travel, outdoor recreation and the marine industries. Contact us via email: debbie(at)cleverclicksmarketing.com. What exactly is content marketing? It's a way of helping businesses build and promote sustainable brands using quality content that is informative. Here's an excerpt from the Content Marketing Institute: Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is a ongoing process that is integrated into your overall marketing strategy. The focus is on owning media, not renting it. Quality content is part of all forms of marketing: Social media marketing: Content strategy comes before your social media strategy. SEO: Search engines reward businesses that publish quality, consistent content. PR: Successful PR strategies address issues readers care about, not their business. PPC: For PPC to work, you need great content behind it. Inbound marketing: Content is key to driving inbound traffic and leads. Working with clients such as TakeMeFishing.org, The Online Fisherman.com and Game & Fish/Sportsman Magazines. What can we write or produce for you?