Classify Information

The meaning of content is not intrinsic. It's a function of who encounters it, when, why, and what they're trying to accomplish. Classify builds the semantic substrate of the web: the layer that turns 4B+ pages into structured meaning any machine can understand. ContentGraph, our engine, classifies and embeds every page at the URL level, not the domain level, so meaning attaches to the page, not the site it sits on. Vector embeddings, ontological reasoning, and semantic classification, run at machine scale, turn the open web into machine-readable primitives. Advertising is our beachhead. Most of adtech takes identity data, cookies and device IDs, resolves it to people, then slices the result into audiences. Classify runs the same play on content, at more depth: classify every page, embed its meaning, slice the corpus into contextual segments. An audience is a slice of an identity graph. A segment is a slice of the content graph. For advertisers: contextual targeting that works, at page-level resolution and in higher dimension, without tracking people. For publishers, developers, and AI: the meaning already in your content, made structured and queryable. Every page becomes an asset for monetization, retrieval, and agent reasoning.