Class Four Competitors

The Agency Group – the world’s leading independent talent booking agency – is a career-building, taste-making, Artist development powerhouse. Covering the full array of musical genres – from rock, metal, reggae, folk, adult contemporary, R&B, hip hop, classical, indie, jazz, punk, pop/ EDM, theatrical etc – our continued worldwide success is driven through shared ambitions and built entirely on the success of our Artists: identifying nascent talent, breaking new acts, nurturing them and developing those acts into global and sustainable successes in the live touring sector and beyond. Representing a deep and impressive roster of over 2,000 musicians, speakers, authors and chefs, The Agency Group is responsible for driving the successful careers of many of the most recognizable and trailblazing names in the entertainment industry. At The Agency Group, we pride ourselves on building singularly strong ties with our Artists and their Managers by ensuring that each of our Agents represent specific Artists, as distinct from other agencies who simply restrict their efforts to defined, geographic territories. The Agency Group currently operates from six dedicated offices – London, New York, Toronto, Los Angeles, Malmo, Miami and Nashville – allowing us to offer a truly global representation to our Artists. The Agency Group’s talent roster – in its Music, Literary, Speakers/Public Appearances, Culinary, and Classical and Performing Arts departments – includes the full spectrum in Artists’ career trajectories, including emerging Artists, Artists at the pinnacle of their careers and living legends. Our hallmark characteristic and proven ability to identify, successfully curate and book Talent globally, rather than territorially, enables our Agents not only to form that cohesive and strong relationship with our Artists, but foster our Agents’ abilities to play an integral role in our Artists’ development, their career growth, and their long-term, sustainable success.

Wavelength Studios is a publishing company based out of 2 Bowdoin Dr, Falmouth, Maine, United States.

Marketing Strategy and Social Media Most businesses do some marketing, but few have a strong, coherent marketing strategy. A marketing strategist needs to see the big picture. This includes factors like competition, demographics, pricing, positioning, packaging, behavioral variables, social media, etc. These factors apply to both B2C and B2B marketing. An effective marketing strategy must be informed by all these factors. Most business owners and CEO's are not experts in these areas. At the same time, many agencies and client-side marketing professionals take a one size fits all approach to marketing plans: you need to spend this much on print, this much on electronic media, this much on outdoor, etc., because this formula worked for them somewhere else. Big mistake. Good marketing is more science then art. The results of a well executed strategy are both predictable and repeatable. A strong marketing strategy needs to start with asking the right questions. First, let's start with one key new element of marketing strategy, social media: Who are your best customers? What do your best customers have in common? Are you engaging your customers in an on-going dialogue? What are people saying about your company and your products on the web? Are you getting repeat orders? How can you harness the power of social media to grow your business? I can answer these questions and show you how develop profitable long term relationships with your customers.