CLARA Information

Founded in Iceland and based in San Francisco, CLARA Technologies Inc. combines Viking ingenuity with Silicon Valley savvy in providing sophisticated community analytics tools. The company was formed in 2008, built on the idea of revolutionizing market research methods using computational textual analysis and natural language processing. Resonata, our flagship software product, is a powerful, web-based community analytics tool, meticulously designed to meet the needs of video game companies in servicing their ever-expanding online communities. Gone are the days of tediously laboring post-by-post. Using state-of-the-art digital text analysis technology, Resonata automagically aggregates and evaluates player sentiment gleaned from forums and social media. With a few clicks, it reveals key topics and pain points, identifies opinion leaders and tracks sentiment changes over time. With Resonata, you can generate comprehensive, customizable reports that benefit not only community managers but also customer support, development, marketing and sales teams. Comprehensive, flexible and cost-effective, it provides up-to-the-minute results so that you immediately know how your players are reacting to your latest developer blogs, promotional videos and virtual goods offers.