Circle & Square Information

Circle & Square designs B2B buyer experiences that get buying groups to yes. In the age of AI, buyers do 70% of their research before talking to anyone on your team. They’re forming opinions, comparing alternatives, and building, or losing, confidence in conversations you’re not part of. We apply neuroscience, behavioral psychology, and decision science to the moments that matter most in complex B2B buying, designing for how buyers actually think, not how we wish they did. From first impression to final decision. With less friction and more confident yeses. Our work spans complex B2B environments, including enterprise technology, financial services, healthcare, and other high-trust categories where clarity, confidence, and alignment matter.