E-Cigarette Direct is a UK vape and e-liquid retailer, founded in 2008 and headquartered in Swansea.
We operate an online vape store alongside a network of specialist high street vape shops across England and Wales, supplying adult customers with a carefully selected range of vape devices, e-liquids and nicotine alternatives.
As an independent, family-owned business, we focus on responsible retail, product knowledge and long-term customer trust. We supply both our online store and retail locations directly from our Swansea-based warehouse to ensure consistent availability, service and pricing.
E-Cigarette Direct is one of the UK’s longest-running independent vape retailers and sits on the steering committee of the Independent British Vape Trade Association (IBVTA). We also publish evidence-based information through our blog to support informed adult choice.
We’re inviting you to step out of the box when vaping. Get out of the mindset that vaping is done only with models that look like traditional cigarettes. Those are great for some folks, (you know, beginners) but you can have more- as in nicotine, throat hit, vapor, flavor, and battery life that is truly incredibly powerful and long-lasting. If you’re using electronic cigarettes, you’re a grown up, and you don’t need companies pre-filling and doing things for you! Take control, vape better, and enjoy life a little more. Your satisfaction is our aim!
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