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The pandemic has highlighted the importance of having a strong online presence. Many businesses that were able to quickly pivot to online operations and e-commerce platforms were able to continue serving their customers and generating revenue, even as brick-and-mortar stores were forced to close. This has made it clear that having a robust online presence can be a critical factor in a business's ability to survive and thrive during difficult times. By supporting small businesses in building their online presence, Cifer is helping to ensure that these businesses are well-equipped to weather the challenges posed by the pandemic and emerge stronger in the long run.

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