Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC), whose portfolio of brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH® and Charvel®, follows a player-centric approach to crafting the highest quality instruments and musical solutions across genres. FMIC is dedicated to unlocking the power of music through electric and acoustic guitars, amplifiers, pro audio, accessories and digital products that inspire and enable musical expression at every stage, from beginners to history-making legends.
Hartley Peavey founded Peavey Electronics, one of the world’s largest manufacturers and suppliers of musical and professional audio equipment, in 1965 after building his first amplifier in 1957. Since its formation, Peavey Electronics has been privately owned, and has grown massively from their humble beginnings in Hartley's basement in the 1950s.
As the corporate parent of the Mackie brand, LOUD Audio, LLC, engineers, markets, and distributes professional audio gear worldwide. Our lineup includes sound reinforcement systems, recording equipment, and analog and digital mixers. This gear is used in recording studios, houses of worship, concert touring, content creation, mobile DJ setups, and more. LOUD operates globally through retail dealers, online platforms, and installed sound contractors. Our primary operations are in the USA, Canada, and China.
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