Overview
The FEI is the world governing body of equestrian sports, overseeing all international equestrian events of Olympic and non-Olympic disciplines:
- Founded in 1921
- Oversees 4'250 events
- 120'000 registered horses & riders
- 8 disciplines
- Based in Lausanne
Unique
Equestrian sport is unique in both its practice as well as its values. It is the only sport in the world that has two athletes - horse and rider – whilst also ensuring both men and women compete against each other on equal terms.
Fan base
With over 750 million equestrian fans worldwide, FEI events provide a unique platform to engage with a predominantly female (75%), affluent, trendsetting and global fan base that consider equestrianism to be an integral part of their lifestyle.
Partnership
FEI partnership provides sponsors with a great platform to further promote their brand and strengthen their position in the market. Partner companies also benefit from unique opportunities to showcase their products and services and to host their corporate guests in exclusive environments, whilst creating a strong emotional connection with the very passionate equestrian audience.
Some of the key international FEI named multi-discipline events include most notably:
- FEI Championships - including the FEI World Equestrian Games™
- FEI Series - such as the FEI World Cup™ and the FEI Nations Cup™
The FEI can introduce your own brand story in the sport, to engage with equestrian fans via a partnership committed to growing your business. Through such an association, FEI Partners benefit from a wide range of advantages including but not limited to:
- Onsite visibility at key events
- Broadcast and digital activation
- Creation of brand narrative and content stories to be actively promoted through the FEI’s various communication platforms
- Corporate hospitality opportunities
Contact
If you are interested in learning more about sponsorship opportunities, please contact stephane.mirao@fei.org
Equestrian Australia (EA) is a recognised National Sporting Organisation and the governing body for equestrian sport in Australia. EA offers programs to members from grassroots participation right through to elite.
A sport that attracts members aged 6 to 66 years old, equestrian sport appeals to a large cross section of the population. One of the few Olympic sports where men and women compete on equal terms, it is also the only sport that involves two athletes - horse and rider.
British Showjumping is an Olympic Sport and competes under the Team GBR banner at least once a year whether it be at the European Championships, World Equestrian or Olympic Games.
British Showjumping won Olympic Team Gold at London 2012, Individual Gold at Rio 2016 with Nick Skelton and Big Star and Individual Gold at Tokyo 2020 with Ben Maher and Explosion W.
Looking after the sport in Great Britain, as its governing body, British Showjumping formulate the rules and codes of practice under which all affiliated competitions are held. Our purpose is to improve and maintain standards of showjumping, while encouraging members of all standards and at all levels to enjoy fair competition over safe and attractive courses.
British Showjumping has classes to cater for all levels of ability whether you simply want to compete occasionally at weekends over a 60cm course or on the global stage. We manage more than 3,000 shows each year providing a safe, structured and progressive environment for people to enjoy the sport within.
Showjumping is a sport that reaches millions of people and is a sport enjoyed by the equine enthusiast, the professional and those who have never been on or near a horse in their lives. It is also one of the only sports where men and women compete on equal terms across all age groups.
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