OST solves complex problems and overcomes challenges to deliver optimized, value-driven solutions that improve our customers’ business operations and advance their missions by building a great firm that attracts, develops, excites, and retains exceptional people.
Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt.
Blue ocean strategy, created by world-renowned professors Chan Kim and Renée Mauborgne, is a new way of thinking, a movement away from a competitive mindset.
BOOKS:
Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Blue Ocean Shift, Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth
AUTHORS:
Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and the authors of the New York Times Bestseller Blue Ocean Shift and the 4 million copy global bestseller Blue Ocean Strategy. In 2023, they were chosen as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication. In 2019, they were named the #1 Management Thinkers in the World by Thinkers50.
The Ascend Group, Inc. was established in 1997 to serve the Texas, Louisiana, Oklahoma and Arkansas markets as a professional sales and marketing team in the Data and Telecommunications Industry. The Ascend Group specializes in Structured Cabling solutions utilizing copper cable, optical fiber and associated connectivity and cable management products. We also represent a system that offers modular and programmable electrical infrastructure for buildings that eliminates much of the hardwiring required with traditional electrical systems as well as products for Power Protection and Conditioning and a complete line of Industrial and Emergency Telephone Sets.
Our staff of trained and industry seasoned professionals has over one hundred years of combined experience and have participated in the dynamic growth and changes that have occurred in our market. From the varying LAN architectures of the 80’s to 10/100 Megabit Ethernet of the 90’s to today’s emerging Wireless and multi Gigabit platforms as well as the integration of voice, security, building automation and process control functions into the network architecture members of our team have grown up with the industry and have the ability to offer unique insight and perspective.
The firms we represent are recognized worldwide as industry leaders with product designs and enhancements that separate them from the competition.