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Christopher Choong Location
Petaling Jaya, MY
Christopher Choong Work
2025 -now Research Director @
2025 -2025 Strategic Insights Lead @
2023 -2025 Account Director @
2021 -2022 Lead Consumer Insights and Analytics (New Zealand) @
2021 -2021 Freelance Market Research and Insights @ Freelance
2020 -2021 Category Insights Manager (Asia - South East Asia, North Asia and Indian subcontinent) @
2017 -2020 Consumer and Market Insight Manager (Developing Asia - South East Asia, and Indian subcontinent) @
2015 -2017 SEAT Insights Manager (South East Asia) @
2013 -2015 Consumer Insights Manager (Malaysia and Singapore) @
2011 -2012 Senior Market Research Analyst (Malaysia and Singapore) @
2011 -2011 Manager, Consumer Research (Malaysia) @
2009 -2011 Senior Research Executive (Malaysia) @
2007 -2009 Senior Research Executive (Malaysia) @ Research International
Christopher Choong Education
Bemidji State University
Bachelor of Science (Psychology)
2005-2006
Kolej Universiti HELP, Kuala Lumpur
(Psychology)
2002-2005
SMKKJ 1997-2001
Christopher Choong Skills
Advertising Research
Consumer Behaviour
Quantitative Research
Brand Equity
Segmentation
Questionnaire Design
Market Research
Primary Research
Consumer Insight
FMCG
SPSS
Qualitative Research
Business Insights
Market Intelligence
Competitive Intelligence
Public Speaking
Microsoft Excel
Strategy
Project Management
Consumer Behavior
Christopher Choong Summary
Christopher Choong, based in Petaling Jaya, MY, is currently a Research Director at Ipsos in Malaysia. Christopher Choong brings experience from previous roles at JTI, Worldpanel by Kantar, Philip Morris International and Freelance. Christopher Choong holds a 2005 - 2006 Bachelor of Science in Psychology @ Bemidji State University. With a robust skill set that includes Advertising Research, Consumer Behaviour, Quantitative Research, Brand Equity, Segmentation and more. Christopher Choong has 3 emails on RocketReach.
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