Chris Ritson Information

Growing a sales team doesn’t automatically create better sales performance. As organisations grow, the challenges change. Pipeline becomes harder to predict. Conversion varies between teams. Managers struggle to coach consistently. Standards and ways of working that once felt obvious become difficult to repeat. We help founders and sales leaders understand what’s actually holding performance back, decide what needs to change and put those improvements into practice. Our work takes three forms: Advisory: independent thinking, diagnosis and ongoing support for founders and commercial leaders making important sales decisions. Coaching: practical, ongoing development for SDRs, AEs and managers, focused on improving performance rather than simply delivering training. Sales Operating Systems: clearer standards, management routines, onboarding and reinforcement so performance becomes more consistent and less dependent on individuals. We don’t start by assuming the answer is more activity, another hire or another workshop. We start by understanding the problem. Explore how we work at chrisritson.xyz.