SVP Marketing, Innovation and R and D @ (March 2021 - December 2022)
SVP, Marketing, Innovation and R and D @ (December 2020 - March 2021)
VP Marketing and Innovation @ (September 2019 - December 2020)
Co-Founder and President, Innovation and Marketing @ (January 2011 - October 2019)
Innovation Consultant @ Consultant (March 2009 - December 2011)
Vice President Innovation @ (January 2007 - July 2009)
Sr. Director, New Product Development and Strategy @ (January 1998 - January 2007)
Sr Brand Manager and Category Business Director @ (January 1994 - January 1998)
Brand Management @ (January 1990 - January 1994)
Associate Brand Manager @ (January 1987 - January 1990)
Financial Analyst @ (January 1983 - January 1985)
Chris Prociv Education
Harvard Business School
MBA (Marketing and Finance)
1985-1987
Barnard College
BA (Economics)
Chris Prociv Skills
Brand Architecture
Brand Development
Brand Equity
Brand Management
Business Strategy
Competitive Analysis
Consumer Insight
Consumer Products
Cross-functional Team Leadership
Customer Insight
Design
Leadership
Market Analysis
Marketing
Marketing Management
Marketing Strategy
P&L Management
Product Development
Product Innovation
Segmentation
Strategic Planning
Strategic Thinking
Strategy
Chris Prociv Summary
Chris Prociv, based in Chicago, IL, US, is currently a Chief Commercial Officer - Retail at Aspire Bakeries. Chris Prociv brings experience from previous roles at Aspire Bakeries, ARYZTA and Innovation Station. Chris Prociv holds a 1985 - 1987 MBA in Marketing and Finance @ Harvard Business School. With a robust skill set that includes Brand Architecture, Brand Development, Brand Equity, Brand Management, Business Strategy and more. Chris Prociv has 2 emails and 3 mobile phone numbers on RocketReach.
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