Choice Equity Broking Private Limited: SEBI Reg No. Broking - INZ000160131 ( BSE - 3299 ) | ( NSE - 13773 ) | ( MSEI - 73200 ) | ( MCX - 40585 ) | ( NCDEX - 01006 ). Choice is a leading financial services and fintech company in India, delivering comprehensive investment and wealth management solutions across equities, derivatives, mutual funds, IPOs, insurance, and lending. Founded in 1992, Choice combines technology-driven platforms with expert advisory services to simplify investing for individuals and institutions. We have built a strong presence across finance, technology, and advisory services, with a growing national footprint and customer-centric approach. Today, Choice powers financial growth at scale: • 1.5 Million+ Trusted customers • 210 branches across India • 65,000+ business associates Choice offers a complete service ecosystem that includes stock broking, NBFC services, wealth management consulting, insurance, and investment banking, providing a seamless “one-roof” solution supported by research, innovation, and strong digital infrastructure. Driven by the vision to promote financial inclusion and smarter investing, Choice continues to empower investors with the right tools, insights, and opportunities to build long-term wealth.
| Website | https://choiceindia.com/ |
| Revenue | $89.8 million |
| Employees | 1,836 (392 on RocketReach) |
| Address | Choice International Limited, Sunil Patodia Tower,, Plt No: -156-158, J.B. Nagar, Andheri (East), Mumbai, Maharashtra 400099, IN |
| Industry | Financial Services |
| Competitors | Aditya Birla Capital, Policybazaar.com, ICICI Lombard, New India Assurance, HDFC ERGO General Insurance, Tata AIG General Insurance Company Limited, Reliance General Insurance, The Oriental Insurance Company Ltd., United India Insurance Co. Ltd., Max Bupa Health Co. Limited +31 more (view full list) |
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The Choice annual revenue was $89.8 million in 2026.
Swapnali Jadhav is the CTO of Choice.
392 people are employed at Choice.
Choice is based in Mumbai, Maharashtra.