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CHOICE is Australia’s longest-running and largest consumer advocacy organisation, proudly independent and nonprofit since 1959. We exist to help Australians get a fair go - through unbiased product tests and reviews from our in-house labs, fearless investigative journalism, and relentless campaigning for consumer rights. From pushing for stronger laws, to calling out shonky behaviour, everything we do is about building a fairer, safer, and more transparent environment for all Australians.

CHOICE Questions

The CHOICE annual revenue was $29.6 million in 2026.

Tony Harrison is the Chief Product and Technology Officer of CHOICE.

198 people are employed at CHOICE.

CHOICE is based in Marrickville, New South Wales.

The NAICS codes for CHOICE are [813, 8139, 81392, 813920, 81].

The SIC codes for CHOICE are [2711, 27, 271].

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