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In 2006, it became clear that Chippery was an idea ahead of its time, but that the market was catching up quickly. Consumers were no longer satisfied with the same old Choices in snacking, brought to them by the same old Factory chip conglomerates. Major trends such as Food Miles, All Natural, and the No Genetic Modification Foods movement were growing and spreading into the mainstream. Of course, Chippery had always been committed to these things, even before it was fashionable, and the demand for Fresh Chips took off. Fresh Chippery chips can now be found as a department inside the stores of many of the leading retailers in North America. From Virginia (Farm Fresh) on the East coast to Boise (Albertsons) in the West, through the mid-West and up into Canada at innovative, fresh food-focused retailers such as Kroger and Sobeys, shoppers are now getting the opportunity to Choose Fresh, not Factory.

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