The International Olympic Committee is the guardian of the Olympic Games and the leader of the Olympic Movement.
A truly global organisation, it acts as a catalyst for collaboration between all Olympic stakeholders, including the athletes, the National Olympic Committees (NOCs), the International Federations (IFs), Organising Committees for the Olympic Games (OCOGs), the Worldwide Olympic Partners (TOP Partners) and Media Rights-Holders. It also collaborates with public and private authorities, including the United Nations and other international organisations.
The IOC’s vision is to build a better world through sport.
Its missions are to ensure the uniqueness and regular celebration of the Olympic Games, to put athletes at the heart of the Olympic Movement and to promote the Olympic values in society.
Overview
The FEI is the world governing body of equestrian sports, overseeing all international equestrian events of Olympic and non-Olympic disciplines:
- Founded in 1921
- Oversees 4'250 events
- 120'000 registered horses & riders
- 8 disciplines
- Based in Lausanne
Unique
Equestrian sport is unique in both its practice as well as its values. It is the only sport in the world that has two athletes - horse and rider – whilst also ensuring both men and women compete against each other on equal terms.
Fan base
With over 750 million equestrian fans worldwide, FEI events provide a unique platform to engage with a predominantly female (75%), affluent, trendsetting and global fan base that consider equestrianism to be an integral part of their lifestyle.
Partnership
FEI partnership provides sponsors with a great platform to further promote their brand and strengthen their position in the market. Partner companies also benefit from unique opportunities to showcase their products and services and to host their corporate guests in exclusive environments, whilst creating a strong emotional connection with the very passionate equestrian audience.
Some of the key international FEI named multi-discipline events include most notably:
- FEI Championships - including the FEI World Equestrian Games™
- FEI Series - such as the FEI World Cup™ and the FEI Nations Cup™
The FEI can introduce your own brand story in the sport, to engage with equestrian fans via a partnership committed to growing your business. Through such an association, FEI Partners benefit from a wide range of advantages including but not limited to:
- Onsite visibility at key events
- Broadcast and digital activation
- Creation of brand narrative and content stories to be actively promoted through the FEI’s various communication platforms
- Corporate hospitality opportunities
Contact
If you are interested in learning more about sponsorship opportunities, please contact stephane.mirao@fei.org
Wellington International is the home of the internationally recognized Winter Equestrian Festival (WEF) in addition to 28 weeks of the Annual Series horse shows. WEF came to Wellington in 1974 and boasts more than 111 acres, 18 competition arenas, over 400 permanent equine stalls, horse trails, pedestrian paths, and golf cart tracks. This award-winning venue operates the largest and longest-running hunter/jumper horse show in the world while annually welcoming thousands of riders from 50 states and more than 34 countries. In addition to equestrian sporting events, Wellington International offers VIP, hospitality, event spaces, world-class shopping and much more!